A monthly community market celebrating the food, arts and culture of New Brunswick and its diverse Latino community
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Visit Mercado Esperanza
The Mercado Esperanza is a showcase for local New Brunswick vendors and a fun family event in the style of a Latin American plaza. Come visit us to taste, see, and hear New Brunswick’s diverse Latino culture!
Our market events at Joyce Kilmer Park feature local food and craft vendors, entertainers, musicians, artists, and more! The Mercado is a place of community and has something for everyone. The Mercado runs monthly from spring to fall on Sunday afternoons (see upcoming events for more details). There is parking available both at Joyce Kilmer Park and on surrounding streets nearby.
Know that when you shop at a Mercado event, your purchases directly support local micro-enterprises, with 100% of the profits going to our vendors.
Whether you are visiting our community for the first time or have been a longtime resident, we look forward to welcoming you at the Mercado Esperanza!
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About the Mercado
The Mercado Esperanza is a community-led initiative sponsored by Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts. Building on previous work in the areas of healthy food access, neighborhood development, and creative placemaking, the three partners embarked on a planning process in 2016 – with support from the Kresge Foundation’s FreshLo initiative – to determine how to integrate and scale up these efforts for greater community impact.
The Mercado Esperanza was born in late 2017 after a year of planning and dialogue with local residents and other stakeholders, and embarked on the first full season in 2018. Along the way, the Friends of the Mercado group was created with resident leaders from New Brunswick Tomorrow’s Esperanza Neighborhood Project to act as a project steering committee. They, together with our core vendors group, continue to give direction to the project and work alongside organizational staff to continually make our collective vision of the Mercado Esperanza a reality: a vibrant community gathering place, a springboard for local entrepreneurial success, and a creative cultural celebration.