A monthly community market celebrating the food, arts and culture of New Brunswick and its diverse Latino community

Upcoming Events

Nov 22
Mercado Institute
12:00 pm - 4:30 pmDetails
Dec 06
Mercado Institute
12:00 pm - 4:30 pmDetails
Dec 20
Mercado Institute
12:00 pm - 4:30 pmDetails

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3 weeks ago

Mercado Esperanza

4 weeks ago

Mercado Esperanza

Un mensaje de Sara Vidal para estos días festivos:

“No perdamos la fe, con Dios todo es posible. ¡Así que adelante, Feliz Navidad y un prospero año nuevo!”

A message from Sara Vidal for these holidays:

“Let us not lose faith, with God everything is possible. So go on, Merry Christmas and a prosperous new year!”
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4 weeks ago

Mercado Esperanza

Un mensaje de Gaudencio Ferrer para estos días festivos:

“Un dia mas y un dia menos de vida, todo con amor se puede.”

A message from Gaudencio Ferrer for these holidays:

“A day more and a day less of life, everything with love can be.”
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4 weeks ago

Mercado Esperanza

Un mensaje de Anel Jauregui para estos días festivos:

“La participación convierte cada acto en una especie de crecimiento.”

A message from Anel Jauregui for these holidays:

“Participation turns each act into a kind of growth.”
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4 weeks ago

Mercado Esperanza

Un mensaje de Abigail Bernardino para estos días festivos:

“Siempre hay que mantener viva la esperanza, porque aunque sea muy larga la tormenta, el sol siempre vuelve a brillar entre las nubes.”

A message from Abigail for these holidays

“It is always necessary to keep the hope alive, because although the storm is very long, the sun always shines again between the clouds.”
... See MoreSee Less

Visit Mercado Esperanza

The Mercado Esperanza is a showcase for local New Brunswick vendors and a fun family event in the style of a Latin American plaza. Come visit us to taste, see, and hear New Brunswick’s diverse Latino culture!

Our market events at Joyce Kilmer Park feature local food and craft vendors, entertainers, musicians, artists, and more! The Mercado is a place of community and has something for everyone. The Mercado runs monthly from spring to fall on Sunday afternoons (see upcoming events for more details). There is parking available both at Joyce Kilmer Park and on surrounding streets nearby.

Know that when you shop at a Mercado event, your purchases directly support local micro-enterprises, with 100% of the profits going to our vendors.

Whether you are visiting our community for the first time or have been a longtime resident, we look forward to welcoming you at the Mercado Esperanza!

Our Vendors

Do you want to vend at our next Mercado?

The Mercado Esperanza supports local, emerging entrepreneurs who want to generate income as they share their talents and products with the community. Our main sales opportunity is our monthly Mercado from April through October, but regular vendors may also have access to additional sales opportunities throughout the year.

View Details & Apply

Victor Hernandez

Meet Victor Hernandez. Currently, Victor sells different types of toys such as plastic toy guns, carts, dolls, and much more. He has participated in the Mercado since July 2018. Victor's participation in the Mercado began because he noticed that there were children playing in the park and there was no vendor selling toys.  “I thought [...]

Maria Bravo

Meet Maria Bravo with her brand "Maria and the Three Princesses." The name of her brand represents Maria’s three daughters who come to support her at every Mercado. She comments, “As a mother, it makes me proud to have my daughters near me when I am participating in the Mercado. I can give my daughters [...]

Angelica Osorio

"My greatest satisfaction is providing good customer service." Angelica Osorio has participated in the Mercado since April 2019. She prepares chocomiles, a well known snack among the Mercado community and in fairs throughout Mexico. With the help of her grandmother and father, 11-year-old Angelica, began selling chocomiles at festivals in Mexico in reformed Putla, Oaxaca [...]

Lisandra Cruz

Lisandra Cruz, also known as Chef Cruz, established her brand "Sabor Taíno” in July 2018, indicating a mixture of the authentic flavor of the Taínos of Puerto Rico and Venezuela. The name came out of a desire to preserve the combination of cultures and the inclusion of Creole dishes alongside more modern food. With that [...]

Mark Stephenson

Meet Mark Stephenson, who has participated in the Mercado since its launch in October 2017, bringing to the Mercado delicious burgers, hot dogs, and tropical drinks. To distinguish himself from the rest, Mark brings "Dog" an inflatable Hot Dog to use as his mascot throughout the Mercado season. Born and raised in New Brunswick, Mark [...]

Sara Vidal

Meet Sara Vidal or better known as "the queen of the elotes." Since the launch of the Mercado, Sara began by selling elotes. As a result, people came to expect them and often asked for them, later also craving esquites. Due to their popularity, Sara decided to continue selling her elotes and esquites at the [...]

Gaudencio Ferrer

Almost everyone is familiar with at least some  traditional and artisanal Mexican food but have you tried a Tepache? Meet Gaudencio Ferrer, who since May 2019 has been sharing this craft drink at the Mercado. The Tepache drink comes from Nahuatl Tepatli, which means “corn drink.” This artisanal drink, of pre-hispanic origin, is obtained through [...]

Saul & Anel Jauregui

Meet Saul & Anel Jauregui. They have participated in the Mercado since the beginning of 2019. Saul started by selling natural juices and then mangonadas. They decided to sell natural juices to promote healthy options to help the community with their well-being and nutrition. "We enjoy participating in the Mercado because of the contact with [...]

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About the Mercado

The Mercado Esperanza is a community-led initiative sponsored by Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts. Building on previous work in the areas of healthy food access, neighborhood development, and creative placemaking, the three partners embarked on a planning process in 2016 – with support from the Kresge Foundation’s FreshLo initiative – to determine how to integrate and scale up these efforts for greater community impact.

The Mercado Esperanza was born in late 2017 after a year of planning and dialogue with local residents and other stakeholders, and embarked on the first full season in 2018. Along the way, the Friends of the Mercado group was created with resident leaders from New Brunswick Tomorrow’s Esperanza Neighborhood Project to act as a project steering committee. They, together with our core vendors group, continue to give direction to the project and work alongside organizational staff to continually make our collective vision of the Mercado Esperanza a reality: a vibrant community gathering place, a springboard for local entrepreneurial success, and a creative cultural celebration.

The Mercado Institute: Art. Food. Community.

Mercado Institute is a project of Mercado Esperanza bringing art and food directly to your home. This project was developed through the Mercado Esperanza, a partnership between coLAB Arts, Elijah’s Promise and New Brunswick tomorrow fostering food entrepreneurship and creative placemaking in the Esperanza Neighborhood.

What is the Institute?

1) Student Art Workshops
Any families who have middle, high school, or college aged students in their household can register them for the arts distribution and workshop program. Participating students will receive weekly deliveries of art supplies and a schedule of online live tutorials on how to create projects that speak to the energy, diversity, challenges, and hopes of the Mercado Esperanza community.

2) Meal Distribution
Families can register all household members to receive one weekly meal. Meals will be provided on Sunday afternoons. Participating vendors from the Mercado Esperanza will create these meals to be shared with our community, free of charge.

Click to Learn More about the Mercado Institute

Thank you to Our Partners & Sponsors