A monthly community market celebrating the food, arts and culture of New Brunswick and its diverse Latino community

Upcoming Events

3 weeks ago

Mercado Esperanza
¿Interesado/a en vender en el Mercado Esperanza? Para ser elegible, tiene que participar en uno de nuestros programas afiliados como la Academia Comunitaria de Negocios de Rising Tide Capital. Hay una sesión informativa el martes 2 de agosto a las 6pm en Unity Square en 81 Remsen Ave. ¡No te quedes fuera! ... See MoreSee Less

3 weeks ago

Mercado Esperanza
(English below)De parte de los organizadores Esperanza Neighborhood Project de New Brunswick Tomorrow y coLAB Arts, los vendedores, artistas y todos los involucrados, ¡GRACIAS por acompañarnos ayer en un maravilloso Mercado Esperanza! A pesar del calor, pasamos un día muy alegre y bonito en el parque Joyce Kilmer. ¡Nos vemos en el próximo mercado el 9 de octubre!On behalf of the organizers New Brunswick Tomorrow, NBT's Esperanza Neighborhood Project, and coLAB Arts, the vendors, artists, and everyone involved, THANK YOU to everyone who joined us at a wonderful Mercado yesterday! Despite the heat, we had a lovely, joyful day at Joyce Kilmer Park. See you at the next Mercado on October 9th! ... See MoreSee Less

4 weeks ago

Mercado Esperanza
¡Una hora más (hasta las 6pm) para pasar al parque Joyce Kilmer y disfrutar de la fruta de Pochtlan Produce y todos los vendedores y actividades del Mercado! ... See MoreSee Less

4 weeks ago

Mercado Esperanza
La clínica móvil de vacunas contra COVID-19 se canceló, ¡pero el Mercado Esperanza sigue en pie hoy en el parque Joyce Kilmer! ... See MoreSee Less

Visit Mercado Esperanza

The Mercado Esperanza is a showcase for local New Brunswick vendors and a fun family event in the style of a Latin American plaza. Come visit us to taste, see, and hear New Brunswick’s diverse Latino culture!

Our market events feature local food and craft vendors, entertainers, musicians, children’s activities, and more! The Mercado is a place of community and has something for everyone. Mercado Esperanza events take place at either Joyce Kilmer Park or War Memorial Park in New Brunswick. Please check the location details for each Mercado date.

Know that when you shop at a Mercado event, your purchases directly support local micro-enterprises, with 100% of the profits going to our vendors.

Whether you are visiting our community for the first time or have been a longtime resident, we look forward to welcoming you at the Mercado Esperanza!

Our Vendors

Do you want to vend at our next Mercado?

The Mercado Esperanza supports local, emerging entrepreneurs who want to generate income as they share their talents and products with the community. Our main sales opportunity is our Mercado Esperanza Market, but regular vendors may also have access to additional sales opportunities throughout the year.

View Details & Apply

Sara Vidal

Meet Sara Vidal or better known as "the queen of the elotes." Since the launch of the Mercado, Sara began by selling elotes. As a result, people came to expect them and often asked for them, later also craving esquites. Due to their popularity, Sara decided to continue selling her elotes and esquites at the [...]

Abigail Bernardino

Meet Abigail Bernardino, who has participated in the Mercado since May 2019 with her brothers Felipe de Jesús and Ricardo Bernardino. Since the beginning of the Mercado, Abigail has been sharing various Mexican delicacies including tacos de carne asada (grilled beef tacos) and tacos al pastor (marinated pork in red mild sauce with pineapple). Born [...]

Angelica Osorio

"My greatest satisfaction is providing good customer service." Angelica Osorio has participated in the Mercado since April 2019. She prepares chocomiles, a well known snack among the Mercado community and in fairs throughout Mexico. With the help of her grandmother and father, 11-year-old Angelica, began selling chocomiles at festivals in Mexico in reformed Putla, Oaxaca [...]

Saul & Anel Jauregui

Meet Saul & Anel Jauregui. They have participated in the Mercado since the beginning of 2019. Saul started by selling natural juices and then mangonadas. They decided to sell natural juices to promote healthy options to help the community with their well-being and nutrition. "We enjoy participating in the Mercado because of the contact with [...]

Olga & Teresa Fernandez

Teresa and Olga Fernández, known as the Fernandez Sisters began to participate in the Mercado in May 2018. Since then, they have worked together sharing with us their delicious quesadillas and fresh waters, and very recently tortas (Mexican sandwiches). Mercado after Mercado we always notice the work and effort of the Fernandez sisters and we [...]

Victor Hernandez

Meet Victor Hernandez. Currently, Victor sells different types of toys such as plastic toy guns, carts, dolls, and much more. He has participated in the Mercado since July 2018. Victor's participation in the Mercado began because he noticed that there were children playing in the park and there was no vendor selling toys.  “I thought [...]

Lisandra Cruz

Lisandra Cruz, also known as Chef Cruz, established her brand "Sabor Taíno” in July 2018, indicating a mixture of the authentic flavor of the Taínos of Puerto Rico and Venezuela. The name came out of a desire to preserve the combination of cultures and the inclusion of Creole dishes alongside more modern food. With that [...]

Gaudencio Ferrer

Almost everyone is familiar with at least some  traditional and artisanal Mexican food but have you tried a Tepache? Meet Gaudencio Ferrer, who since May 2019 has been sharing this craft drink at the Mercado. The Tepache drink comes from Nahuatl Tepatli, which means “corn drink.” This artisanal drink, of pre-hispanic origin, is obtained through [...]


About the Mercado

The Mercado Esperanza is a community-led initiative sponsored by Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts. Building on previous work in the areas of healthy food access, neighborhood development, and creative placemaking, the three partners embarked on a planning process in 2016 – with support from the Kresge Foundation’s FreshLo initiative – to determine how to integrate and scale up these efforts for greater community impact.

The Mercado Esperanza was born in late 2017 after a year of planning and dialogue with local residents and other stakeholders, and embarked on the first full season in 2018. Along the way, the Friends of the Mercado group was created with resident leaders from New Brunswick Tomorrow’s Esperanza Neighborhood Project to act as a project steering committee. They, together with our core vendors group, continue to give direction to the project and work alongside organizational staff to continually make our collective vision of the Mercado Esperanza a reality: a vibrant community gathering place, a springboard for local entrepreneurial success, and a creative cultural celebration.

The Mercado Institute: Art. Food. Community.

Mercado Institute is a project of Mercado Esperanza bringing art and food directly to your home. This project was developed through the Mercado Esperanza, a partnership between coLAB Arts, Elijah’s Promise and New Brunswick tomorrow fostering food entrepreneurship and creative placemaking in the Esperanza Neighborhood.

What is the Institute?

1) Student Art Workshops
Any families who have middle, high school, or college aged students in their household can register them for the arts distribution and workshop program. Participating students will receive weekly deliveries of art supplies and a schedule of online live tutorials on how to create projects that speak to the energy, diversity, challenges, and hopes of the Mercado Esperanza community.

2) Meal Distribution
Families can register all household members to receive one weekly meal. Meals will be provided on Sunday afternoons. Participating vendors from the Mercado Esperanza will create these meals to be shared with our community, free of charge.

Click to Learn More about the Mercado Institute

Thank you to Our Partners & Sponsors