A monthly community market celebrating the food, arts and culture of New Brunswick and its diverse Latino community

Upcoming Events

May 15
Mercado Esperanza
12:00 pm - 5:00 pmDetails
Oct 31
Mercado Esperanza
11:00 am - 4:00 pmDetails
Oct 24
Mercado Esperanza
11:00 am - 4:00 pmDetails

Más imágenes maravillosas del mercado del domingo, cortesía de la revista Negocios Hispanos USA Magazine. ¡Gracias por visitar y por celebrar a nuestros emprendedores!

More wonderful images from Sunday's Mercado, courtesy of Negocios Hispanos USA Magazine. Thank you for visiting and for celebrating our entrepreneurs!
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¡Gracias a Oscar Alberto Quintana y Americano Newspaper por captar tantos momentos hermosos en nuestro primer Mercado del año! ¡Esperamos que todos hayan disfrutado del evento tanto como nosotros! 😀

Thanks to Oscar Alberto Quintana and Americano Newspaper for capturing so many beautiful moments from our first Mercado of the year! We hope everyone enjoyed the event as much as we did!
New Brunswick Tomorrow Esperanza Neighborhood Project coLAB Arts Elijah's Promise
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¡Otra razón para venir al Mercado el domingo! ¡Podrás participar en una conversación y actividad de arte de 3 a 4 pm con artistas de coLAB Arts y despues llevarte una copia del nuevo "zine" (revistilla) sobre los murales de nuestra comunidad!

Another reason to come to the Mercado on Sunday! You'll be able to participate in a conversation and arts activity from 3-4pm with artists from coLAB Arts and afterward take home a copy of the new 'zine about the murals of our community!
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¡Órale! ¡Tenemos mucho entretenimiento para que tú y tu familia disfruten en el Mercado! Aquí está nuestro programa de presentaciones en vivo para el domingo en el parque War Memorial Park (parque Oaxaca) en la French. ¡Haz planes para ver tu grupo favorito o simplemente quédate para ver todos!

Wow! We have a lot of entertainment for you and your family to enjoy at the Mercado. Here’s our schedule of live performances for Sunday at War Memorial Park on French Street. Make plans to see your favorite show or just stay to see them all!
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Visit Mercado Esperanza

The Mercado Esperanza is a showcase for local New Brunswick vendors and a fun family event in the style of a Latin American plaza. Come visit us to taste, see, and hear New Brunswick’s diverse Latino culture!

Our market events feature local food and craft vendors, entertainers, musicians, children’s activities, and more! The Mercado is a place of community and has something for everyone. Mercado Esperanza events take place at either Joyce Kilmer Park or War Memorial Park in New Brunswick. Please check the location details for each Mercado date.

Know that when you shop at a Mercado event, your purchases directly support local micro-enterprises, with 100% of the profits going to our vendors.

Whether you are visiting our community for the first time or have been a longtime resident, we look forward to welcoming you at the Mercado Esperanza!

Our Vendors

Do you want to vend at our next Mercado?

The Mercado Esperanza supports local, emerging entrepreneurs who want to generate income as they share their talents and products with the community. Our main sales opportunity is our Mercado Esperanza Market, but regular vendors may also have access to additional sales opportunities throughout the year.

View Details & Apply

Sara Vidal

Meet Sara Vidal or better known as "the queen of the elotes." Since the launch of the Mercado, Sara began by selling elotes. As a result, people came to expect them and often asked for them, later also craving esquites. Due to their popularity, Sara decided to continue selling her elotes and esquites at the [...]

Olga & Teresa Fernandez

Teresa and Olga Fernández, known as the Fernandez Sisters began to participate in the Mercado in May 2018. Since then, they have worked together sharing with us their delicious quesadillas and fresh waters, and very recently tortas (Mexican sandwiches). Mercado after Mercado we always notice the work and effort of the Fernandez sisters and we [...]

Victor Hernandez

Meet Victor Hernandez. Currently, Victor sells different types of toys such as plastic toy guns, carts, dolls, and much more. He has participated in the Mercado since July 2018. Victor's participation in the Mercado began because he noticed that there were children playing in the park and there was no vendor selling toys.  “I thought [...]

Abigail Bernardino

Meet Abigail Bernardino, who has participated in the Mercado since May 2019 with her brothers Felipe de Jesús and Ricardo Bernardino. Since the beginning of the Mercado, Abigail has been sharing various Mexican delicacies including tacos de carne asada (grilled beef tacos) and tacos al pastor (marinated pork in red mild sauce with pineapple). Born [...]

Lisandra Cruz

Lisandra Cruz, also known as Chef Cruz, established her brand "Sabor Taíno” in July 2018, indicating a mixture of the authentic flavor of the Taínos of Puerto Rico and Venezuela. The name came out of a desire to preserve the combination of cultures and the inclusion of Creole dishes alongside more modern food. With that [...]

Saul & Anel Jauregui

Meet Saul & Anel Jauregui. They have participated in the Mercado since the beginning of 2019. Saul started by selling natural juices and then mangonadas. They decided to sell natural juices to promote healthy options to help the community with their well-being and nutrition. "We enjoy participating in the Mercado because of the contact with [...]

Maria Bravo

Meet Maria Bravo with her brand "Maria and the Three Princesses." The name of her brand represents Maria’s three daughters who come to support her at every Mercado. She comments, “As a mother, it makes me proud to have my daughters near me when I am participating in the Mercado. I can give my daughters [...]

Mark Stephenson

Meet Mark Stephenson, who has participated in the Mercado since its launch in October 2017, bringing to the Mercado delicious burgers, hot dogs, and tropical drinks. To distinguish himself from the rest, Mark brings "Dog" an inflatable Hot Dog to use as his mascot throughout the Mercado season. Born and raised in New Brunswick, Mark [...]

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About the Mercado

The Mercado Esperanza is a community-led initiative sponsored by Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts. Building on previous work in the areas of healthy food access, neighborhood development, and creative placemaking, the three partners embarked on a planning process in 2016 – with support from the Kresge Foundation’s FreshLo initiative – to determine how to integrate and scale up these efforts for greater community impact.

The Mercado Esperanza was born in late 2017 after a year of planning and dialogue with local residents and other stakeholders, and embarked on the first full season in 2018. Along the way, the Friends of the Mercado group was created with resident leaders from New Brunswick Tomorrow’s Esperanza Neighborhood Project to act as a project steering committee. They, together with our core vendors group, continue to give direction to the project and work alongside organizational staff to continually make our collective vision of the Mercado Esperanza a reality: a vibrant community gathering place, a springboard for local entrepreneurial success, and a creative cultural celebration.

The Mercado Institute: Art. Food. Community.

Mercado Institute is a project of Mercado Esperanza bringing art and food directly to your home. This project was developed through the Mercado Esperanza, a partnership between coLAB Arts, Elijah’s Promise and New Brunswick tomorrow fostering food entrepreneurship and creative placemaking in the Esperanza Neighborhood.

What is the Institute?

1) Student Art Workshops
Any families who have middle, high school, or college aged students in their household can register them for the arts distribution and workshop program. Participating students will receive weekly deliveries of art supplies and a schedule of online live tutorials on how to create projects that speak to the energy, diversity, challenges, and hopes of the Mercado Esperanza community.

2) Meal Distribution
Families can register all household members to receive one weekly meal. Meals will be provided on Sunday afternoons. Participating vendors from the Mercado Esperanza will create these meals to be shared with our community, free of charge.

Click to Learn More about the Mercado Institute

Thank you to Our Partners & Sponsors