A monthly community market celebrating the food, arts and culture of New Brunswick and its diverse Latino community

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20 hours ago

Mercado Esperanza

¡No te olvides de acompañarnos hoy a las 3pm para el festival virtual con Corazón Latino: Hub City Sounds! Tendremos un día lleno de música, presentaciones, videos especiales de nuestros miembros del Mercado, y mucho más!

Haz clic en el siguiente link para conectarte:

Don't forget to join us today at 3pm for the Virtual Festival with Corazon Latino: Hub City Sounds! We will have a day full of music, presentations, special videos from our Mercado members, and much more!

Click the following link to join: tinyurl.com/HCSCorazonLatino
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¡Estamos muy emocionados por este fin de semana!

El sábado, Teatro Esperanza presenta su primera obra pública a las 3pm en el parque Joyce Kilmer, con comida gratis de un vendedor del Mercado Esperanza al final. Se requieren máscaras.

Y el domingo a las 3pm, Mercado Esperanza se unirá al New Brunswick Cultural Center para una versión virtual del festival Hub City Sounds: Corazon Latino, que contará con entrevistas con vendedores del Mercado, así como excelentes presentaciones de arte y cultura.

¡Esperamos verlos en estos eventos!
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¡Mercado Esperanza y Hub City Sounds: Corazon Latino te invita a su festival virtual este domingo, 25 de octubre a las 3 pm! ... See MoreSee Less

¡Mercado Esperanza y Hub City Sounds: CORAZON LATINO estará teniendo un festival virtual para ti este domingo a las 3pm! Para aprender más sobre el evento, conectate hoy a las 6pm utilizando el siguiente link: tinyurl.com/LivePromoCorazonLatino

Mercado Esperanza and Hub City Sounds: CORAZON LATINO will be having a virtual festival for you this Sunday at 3pm! To learn more about the event, connect with us today at 6pm using the following link: tinyurl.com/LivePromoCorazonLatino
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Visit Mercado Esperanza

The Mercado Esperanza is a showcase for local New Brunswick vendors and a fun family event in the style of a Latin American plaza. Come visit us to taste, see, and hear New Brunswick’s diverse Latino culture!

Our market events at Joyce Kilmer Park feature local food and craft vendors, entertainers, musicians, artists, and more! The Mercado is a place of community and has something for everyone. The Mercado runs monthly from spring to fall on Sunday afternoons (see upcoming events for more details). There is parking available both at Joyce Kilmer Park and on surrounding streets nearby.

Know that when you shop at a Mercado event, your purchases directly support local micro-enterprises, with 100% of the profits going to our vendors.

Whether you are visiting our community for the first time or have been a longtime resident, we look forward to welcoming you at the Mercado Esperanza!

Our Vendors

Do you want to vend at our next Mercado?

The Mercado Esperanza supports local, emerging entrepreneurs who want to generate income as they share their talents and products with the community. Our main sales opportunity is our monthly Mercado from April through October, but regular vendors may also have access to additional sales opportunities throughout the year.

View Details & Apply

Angelica Osorio

"My greatest satisfaction is providing good customer service." Angelica Osorio has participated in the Mercado since April 2019. She prepares chocomiles, a well known snack among the Mercado community and in fairs throughout Mexico. With the help of her grandmother and father, 11-year-old Angelica, began selling chocomiles at festivals in Mexico in reformed Putla, Oaxaca [...]

Maria Bravo

Meet Maria Bravo with her brand "Maria and the Three Princesses." The name of her brand represents Maria’s three daughters who come to support her at every Mercado. She comments, “As a mother, it makes me proud to have my daughters near me when I am participating in the Mercado. I can give my daughters [...]

Abigail Bernardino

Meet Abigail Bernardino, who has participated in the Mercado since May 2019 with her brothers Felipe de Jesús and Ricardo Bernardino. Since the beginning of the Mercado, Abigail has been sharing various Mexican delicacies including tacos de carne asada (grilled beef tacos) and tacos al pastor (marinated pork in red mild sauce with pineapple). Born [...]

Sara Vidal

Meet Sara Vidal or better known as "the queen of the elotes." Since the launch of the Mercado, Sara began by selling elotes. As a result, people came to expect them and often asked for them, later also craving esquites. Due to their popularity, Sara decided to continue selling her elotes and esquites at the [...]

Mark Stephenson

Meet Mark Stephenson, who has participated in the Mercado since its launch in October 2017, bringing to the Mercado delicious burgers, hot dogs, and tropical drinks. To distinguish himself from the rest, Mark brings "Dog" an inflatable Hot Dog to use as his mascot throughout the Mercado season. Born and raised in New Brunswick, Mark [...]

Jhoana Mancilla & Manuel Sabas

Meet Jhoana Mancilla and Manuel Sabas. They have participated in the Mercado since June 2018. From the beginning, they started selling Tacos Placeros because they wanted to bring that tradition from their hometown of Puebla. Similar to a regular taco, the Tacos Placeros are made from handmade tortillas, with choice of meat, beef, pork, chicken, [...]

Saul & Anel Jauregui

Meet Saul & Anel Jauregui. They have participated in the Mercado since the beginning of 2019. Saul started by selling natural juices and then mangonadas. They decided to sell natural juices to promote healthy options to help the community with their well-being and nutrition. "We enjoy participating in the Mercado because of the contact with [...]

Gaudencio Ferrer

Almost everyone is familiar with at least some  traditional and artisanal Mexican food but have you tried a Tepache? Meet Gaudencio Ferrer, who since May 2019 has been sharing this craft drink at the Mercado. The Tepache drink comes from Nahuatl Tepatli, which means “corn drink.” This artisanal drink, of pre-hispanic origin, is obtained through [...]


About the Mercado

The Mercado Esperanza is a community-led initiative sponsored by Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts. Building on previous work in the areas of healthy food access, neighborhood development, and creative placemaking, the three partners embarked on a planning process in 2016 – with support from the Kresge Foundation’s FreshLo initiative – to determine how to integrate and scale up these efforts for greater community impact.

The Mercado Esperanza was born in late 2017 after a year of planning and dialogue with local residents and other stakeholders, and embarked on the first full season in 2018. Along the way, the Friends of the Mercado group was created with resident leaders from New Brunswick Tomorrow’s Esperanza Neighborhood Project to act as a project steering committee. They, together with our core vendors group, continue to give direction to the project and work alongside organizational staff to continually make our collective vision of the Mercado Esperanza a reality: a vibrant community gathering place, a springboard for local entrepreneurial success, and a creative cultural celebration.

Thank you to Our Partners & Sponsors